ROCKFISH Seafood Grill is owned and operated by Rockfish Seafood Grill, Inc., a private company based in Dallas, Texas. The founder, Randy Dewitt and his wife Michele opened the first ROCKFISH restaurant in February 1998 at Preston and Park in Plano, Texas. The fly fishing theme and casual seafood menu struck a chord with customers, as did the company's reasonably priced menu. The brand quickly developed momentum and spawned a vibrant and energetic culture. By 2008, Rockfish had 14 restaurants: nine of them in Dallas/Fort Worth, and three in Houston, along with single units in Lubbock and Durham, North Carolina.