ROCKFISH Seafood Grill is owned and operated by See-Worthy Restaurants, Inc., a private company based in Dallas, Texas. Randy DeWitt, together with his wife Michele, started the company in 1994. Young and in love, the couple left careers in real estate (Randy) and advertising (Michele) to open their first restaurant, a coffee shop near Southern Methodist University. But the long hours and marginal profitability of the 36-seat cafˇ took its toll. After a year, a friend and one-time partner suggested they consider a seafood concept.

Between 1995 and 1997, the company opened three seafood restaurants and was just beginning to gain momentum when it was sued for trademark infringement by another, much larger restaurant chain with a similar name. This forced Randy and Michele to rethink the restaurant name and concept.

After many sleepless nights and a much-needed vacation, the couple settled on the name ROCKFISH in late 1997. There is still a dispute as to who actually came up with the name (Michele is sure it was her). But it was ultimately selected because of one thing-it wasn't yet trademarked (until recently by us of course)!

The fly fishing theme and casual seafood menu struck a chord with customers, as did the company's reasonably priced menu. Since the first ROCKFISH opened in February 1998, the company continues to expand. It has hired key personnel and partners, including Chief Operating Officer, Troy Cooper, along with many on site Chef/Partners.